Last updated 7 November 2026
Sélène Academy of Dance (“we”, “us”) respects your privacy and your child’s. This policy explains what personal data we collect, why we use it and the choices you have, in line with Malaysia’s Personal Data Protection Act 2010 (PDPA).
1. What we collect
- Parent or guardian details: name, email, phone number and relationship to the dancer.
- Dancer details: name, preferred name, age or date of birth, class level, attendance, progress notes, examination results and measurements for costumes or uniforms.
- Health and safety details: medical conditions, allergies and emergency contacts you choose to share, and any medical documents you upload.
- Photos and videos: dancer photos for our records, and photos or videos taken in class, rehearsals and performances.
- Payments: order details and the payment screenshots you upload. We never see or store your bank or card details.
- Enquiries: what you send us through our contact, trial and audition forms, email or WhatsApp.
- Website use: a login cookie that keeps you signed in and protects forms. Your shopping cart is saved only in your own browser. Google Analytics (GA4) measures public-page visits and shop activity, including product views, cart additions, checkout steps, payment-proof submissions and purchases after staff approve payment. Analytics receives product names, product identifiers, quantities, item values, shipping amount, paid purchase total and the order transaction reference, together with the pseudonymous GA client identifier used to connect the purchase to the browser's shop activity. We do not intentionally send names, email addresses, phone numbers, delivery addresses, account details, student records or receipt files to Analytics. We configure it for site measurement and turn off Google Signals and advertising personalization. You can manage or delete cookies through your browser settings.
2. Why we use it
- To arrange trials, auditions, enrolment, classes, make-up classes and private coaching.
- To keep dancers safe, including acting in an emergency.
- To manage fees, orders and payments.
- To contact you about schedules, changes, results, orders and your account, by email and, where you have given us a phone number, by WhatsApp message sent by our staff.
- With your consent, to share news, events and offers. You can opt out at any time.
3. Photos and videos
We may photograph or film classes and performances. We may use these photos and videos for marketing and promotional purposes, including on our website and social media, unless a parent or guardian opts out in writing. Tell us in writing at any time if you’d like to opt out or have an image removed.
4. Who we share it with
Only our teachers and staff who need it to run classes can see your information. We use service providers to run this website, including hosting, secure file storage, email delivery and Google Analytics for public-page traffic measurement. When our staff message you on WhatsApp, the message passes through WhatsApp (Meta) under its own terms and privacy policy. Google processes analytics information to provide its service and may process data outside Malaysia; see Google’s Privacy Policy. We do not use Analytics for personalized advertising. We never sell your personal data, and we share it with others only to provide these services, where the law requires, or to protect someone’s safety.
5. How we protect and keep it
Accounts are password-protected (you can change your password at any time from your profile), and private files such as payment proofs, dancer photos and medical documents are visible only to you and authorised staff. We keep your information while your family is with us, and for as long as we need it afterwards for our accounts and legal obligations. After that, we delete it or make it anonymous.
6. Your choices and rights
You may ask to see or correct the personal data we hold, withdraw your consent, stop marketing messages, or ask us to delete your data. Some information is needed to take part in classes, so without it we may not be able to provide our services. We reply to requests within 21 days.
7. Contact us
For any privacy question or request, contact us:
- Email: info.seleneacademy@gmail.com
- Phone / WhatsApp: +60 12-334 7619
- Address: 10-2, Jalan Kenari 12A, 47100, Bandar Puchong Jaya, Puchong, Selangor.
8. Changes to this policy
We may update this policy from time to time. The latest version is always on this page, with the date it was updated.